Major Strategies for Mobile Marketing Campaigns

 

searchers using mobile devices are far more likely to take some form of action within an hour of completing their search, whether that means abandoning your website because it wasn't mobile-friendly or checking out a cart on your site. You want to avoid the former and aim for the latter at all times.

Mobile marketing is, quite simply, marketing campaigns that are designed specifically for mobile devices. And that's a logical approach, for a few reasons. consider the following facts.

Did you know that half of the world's population uses mobile devices? And every second, nine more mobile phone users join the global digital community. That's a huge market ripe for the picking. And that's where mobile marketing campaigns come in.

They offer six amazing opportunities:

Mobile marketing comes in many different forms, each designed to engage users in different ways. Some common types of mobile marketing include transactional, location-based, onboarding, activity, and triggered marketing.

Sure, having a robust marketing portfolio is great, and if you're able to juggle traditional and digital approaches like a pro, then that's even better. But if you haven't incorporated mobile marketing into your strategy yet, you're missing out.

Mobile marketing is a key element in any marketing campaign, so it's important to take the time to learn about it and implement it into your strategy.

For best results, here’s how.

Make your site mobile-friendly

 

The first thing you need to do is make sure your site is mobile-friendly. You can't take advantage of all the opportunities mobile marketing has to offer if your site isn't designed for mobile devices.

If your audience has to zoom in or out to read your content, they'll get frustrated and leave. That's the opposite of what mobile marketing is supposed to do.

Complement your mobile-friendly site with mobile-friendly content

 

Mobile users are always on the go. Whether they're commuting to work or running errands, they're always busy.

And when they're not physically busy, they're mentally busy trying to filter through the overwhelming amount of information online. You need to compete for their attention if you want them to see your content.

You can make your content more visible by making it mobile-friendly and optimizing it for search engines.

A good headline will help grab attention, and being on the first page of Google will increase the chances that people will see your content.

Personalize

The key to success in mobile marketing is personalization. Consumers will appreciate that you took the time to get to know them and offer them something unique., they don’t mind if that’s thanks to data mined from their online behavior.

Of course, it’s also important to be mindful of pain points and individual goals. Knowing those will better equip you in delivering what a customer needs right now.

Get voice search optimized

 

This newfound trend in online voice searches can be accredited to Amazon's Alexa and her predecessor paved way for her.

Although mobile users don't need Alexa, they're perfectly content with the voice assistants that came installed on their smartphones.

We should anticipate this rising trend by beginning to incorporate new keywords related to voice searches into the content we produce.

It's important to remember that people talk differently from how they type, this means we'll have to adjust those keywords to better reflect common voice commands.

Maximize mobile ads automation

 

With so many mobile apps out there, there's a huge opportunity for you to reach internet users through advertising.

By using mobile ads automation, you can streamline the process and make it more efficient.

Gone are the days when you need to manually keep track of your ad campaigns. Let AI take care of it for you so you can focus on other things.

Get help from chatbots

 

Chatbots are an incredible way to maintain accessible and reliable customer service. Thanks to advanced artificial intelligence (AI), chatbots are now conversational.

This means they can reply to customers in real-time, and even be programmed to send out scheduled reminders for exciting deals and new products.

Level up with augmented reality (AR)

 

If you already use automated mobile ads and chatbots in your business, you're familiar with AI. But why stop there? Take your marketing to the next level with augmented reality (AR).

With AR, your customers can virtually try on products they see online. For example, they can try on a dress to see how it looks without having to physically go to a store. This makes traditional shopping obsolete.

Shoot!

 

Videos are a great way to grab attention and explain your product in an exciting and persuasive way. Keep your target customer in mind while you're crafting your video's narrative and think about what void your product will fill in their lives.

By the end of your video, they should know exactly what your product is and how it can make their life better!

Monetize user-generated content

 

User-generated content is a powerful and organic marketing tool for your brand - and it's free! If a customer is passionate about your product, they might write a blog post about it, or film an unboxing video.

They could also compose a clever tweet that gains traction and is seen by people beyond their followers.

Get ready for 5G

 

5G is set to change the game for marketers by offering data-heavy experiences that were previously impossible with 4G.

High-speed data delivery, 4k streaming videos, and high-definition VR product encounters will all become available, giving marketers more opportunities to engage with customers.

Get moving, go mobile

 

Keep in mind that the majority of mobile searches (60%) are performed on phones, with the remaining 40% happening on tablets.

This means that you need to be mindful of how you format your message for these devices so that it is easily digestible for people who are constantly on the go.

The key is to find a balance between creativity and tried-and-true methods that have been proven to be effective. By pairing these two together, you will be able to reap the rewards that you desire.

Conclusion

 

Use other companies' mobile marketing success stories as motivation to improve your own marketing strategy, don't just sit idly by and let your competition leave you in the dust!

There's no time to waste, so get started with mobile marketing and see the amazing results for yourself!